Take your marketing to the next level
Hey there!
My name is Joseph Nasato.
I'm a millennial marketer with 9+ years international experience in SVOD and OTT business management.
Passionate about all things movie and TV related, I have experience in go-to-market strategy, mass advertising and product distribution, relevant for building your business in this digital entertainment age.
An equal left and right brained thinker, I love thinking up the next best way to advertise your new shows and executing amazing marketing plans with neurotic perfection.
Interested in learning more about me? Keep scrolling!
Passionate about all things movie and TV related, I have experience in go-to-market strategy, mass advertising and product distribution,
relevant for building your business in this digital entertainment age.
The skills your service needs
Ready for the future and beyond
With over 9 years experience working with the biggest entertainment brands and OTT products, I've honed my skills on developing business and marketing strategies that drive consumer acquisition and reduced churn rates.
Direct to Consumer OTT Marketing
Whether it be advertising the next best show, or building go-to-market plans for a new product, I've worked across the entire digital marketing value chain to drive customer acquisition and retention.
Fluent in direct advertising (social media, email, print), offer / promotional planning and product merchandising, I bring a balance of innovation and strategy to delivery high impact, focused plans.
Distribution & Account Management
Having worked with the biggest retailers in the media and consumer electronics industries, I've gained experience in managing third party relationships to drive mutual business success.
From negotiating contractual terms and pricing plans, to managing content supply chains and co-op marketing, I know the key areas to influence to bring together the right mix to drive performance.
eCommerce Analytics
Combined with extensive Excel and Tableau skills and a deep understanding of digital metrics, I understand the key metrics to determine whether your programs are driving the right traffic and conversion for your service.
Powered by great brands
Work experience that's out of this world
Senior Marketing Manager
EU FAST OTT Service
Jan 2022 - Present
Lead the Brand, Growth Marketing & PR team for Samsung's owned FAST streaming service Samsung TV Plus across 16 European markets including full cycle ATL & BTL campaign planning, brand strategy, PR, social + influencers & CRM. Manage a team of high performing territory Marketing Managers and full team budget.
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Brands I work with
Partner Marketing / Brand Manager
TVOD Rent & Buy
Jan 2019 - 2022
Partner marketing & promotional planning for TVOD rent & buy content, owning new release and customer engagement programs across mobile app, web and TV devices. Acting account manager for local European content distributors.
Brands I worked with
Marketing Manager
TV & Home Services
Sept 2017 - Jan 2019
Promotional and product strategy lead for TELUS' TV, Internet & Home Services portfolios across all retail distribution touchpoints (3rd Party Retail, TELUS Stores, etc.), including tactical sales offer planning, advertising budget allocation, and channel governance.
Account Management & Marketing Specialist
Mobility & TV Services
Jan - Aug 2017
Account management & marketing support position on the TELUS National Retail team, supporting the new product & category launches, pricing execution and ad planning across strategic retail partners (Best Buy, Walmart, etc.).
Brands I worked with
Product Marketing & Merchandising Coordinator
SVOD & Live TV Services
Jan - Dec 2016
Owned the marketing and in-product merchandising strategy of all linear & SVOD services (HBO, Netflix, AMC, etc.) for TELUS' set-top-box, mobile app, and web experiences, focused on driving product usage, service up-sell, and content advertising.
Brands I worked with
Business Administration 2016 Alumni
Simon Fraser University
Here's a few examples of my work
Just some of my favorites
Results
Recognizing the mass appeal of HBO's hit series, I collaborated with HBO Canada and internal marketing teams to negotiate season one of Game of Thrones for free for all TELUS customers and built an integrated in-product & digital acquisition campaign to get customers excited about the season 6 premiere.
2X
YoY HBO Subscribership
200%
YoY Product Usage
#1
Top Campaign in Canada
What bettter way to shout about your brand than to post it on the biggest screen in Europe? To help get the word out about our service, we takeover the iconic Piccadilly Lights OOH screen for a month to promote our free streaming service using EU's latest "Watch this" brand campaign that brought to life our content in a fresh new way.
Results
+4pt
Brand awareness
+100K
Total campaign net new users
Setting my sights on driving integration between Prime Video and Amazon devices, I partnered with Fire TV and Sony Pictures to offer customers the newly released Spider-Man: Far From Home movie for FREE to all customers who bought a new Fire TV device on Amazon, including the new Fire Cube product.
Results
30%
New customer attach rate
#1
Top title ever launched
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